School I · Lesson 03 of 15
The Invisible Forces Behind Your Decisions
Core idea: conditioning, incentives and habits.
The Lesson
You make thousands of choices a day. Most of them you didn't really make. They were made for you by three quiet forces.
The world around you is built with these forces in mind. Stores put milk and eggs in the back so you walk past everything else. Candy sits at the checkout at a child's eye level. Apps send a notification right when you're most likely to open them.
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