Social Media: Insecurity Creates Customers
Core idea: social media makes the Matrix personal, turning comparison into insecurity and insecurity into spending.
The Lesson
If the news captures attention in general, social media captures it personally. Algorithms learn what you watch, what you want and what you fear, then show you more of whatever keeps you scrolling. The major platforms make nearly all their money from advertising, so your time and attention are what's being sold.
Then comes comparison. You see other people's best moments, edited, filtered and chosen, and compare them to your ordinary Tuesday. Your whole life against their highlight reel. The result, for many people, is a quiet feeling of falling behind.
The Economic Matrix & the Economics of Life
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